Real Estate Do’s and Don’ts for 2017

Real Estate Do’s and Don’ts for 2017

For the real estate industry, 2017 promises to be the year when agents embrace technology in a meaningful way. Real estate has remained slow to jump on board the digital revolution, despite  technological leaps forward in other industries. Paper flyers, open houses, physical paperwork all remain staples of the business of selling real estate. However,…

Social Media Strategies for Real Estate Agents

Social Media Strategies for Real Estate Agents

Real estate agents are some of the more active clients at my company, Expose Yourself Public Relations. Agents need to be seen through every medium as much as possible, to help reinforce their brand. The most popular and cost effective medium is Facebook. Every real estate agent has a Facebook page, but many of them…

The Move into Residential Real Estate: Five Tips for New Agents

The Move into Residential Real Estate: Five Tips for New Agents

The transition from being a cog in the education, corporate or government machine to an independent agent living 100% off commission is a drastic one. I experienced a lot of growing pains in transitioning into the world of real estate. Here is some advice for green agents trying to keep their heads above water in…

As a Real Estate Agent Are You Using the Right Technology to Target Your Market?

As a Real Estate Agent Are You Using the Right Technology to Target Your Market?

We’re just over halfway through the calendar year; a time you’re likely looking back at your stats and numbers to try and understand what’s working and what’s not while there’s still time to adjust your strategy and finish the year strong. If you are a real estate agent and your digital advertising strategy isn’t performing…

How Realtors Need to Use Technology to Stay Competitive

How Realtors Need to Use Technology to Stay Competitive

As a seasoned Realtor, you know all the tricks in the book. You know how to rearrange furniture to make a room feel bigger and what color paint a front door needs to really pop. And you know all this because you’ve been doing it for a long time, right? According to the National Association…