Real Estate Industry News

Top 5 Recommendations for Preparing Your Home for Sale

Top 5 Recommendations for Preparing Your Home for Sale

As one of my colleagues likes to say, “It’s time to get your Martha Stewart on!” The closer you can get your home looking like a model home, the greater your chance for creating emotional appeal and therefore maximizing the sales price. Below are the Top 5 Items I recommend for a seller to do before listing any home that is not being sold as a fixer upper or tear down.     1. Curb … [Read More...]

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front door trends

5 Latest Door Trends For A Grand Entrance

If you think doors are all about function and less about form, think again. Doors can easily impact your curb appeal and add character to your home. When it comes to your entry doors, you shouldn’t settle for the “just another door” look. Here are five of the hottest door trends you can apply to your … [Read More...]

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Mortgage Misconceptions

Mortgage Misconceptions

One of the many roles your mortgage professional should play for you is helping clear up some of the misconceptions around the process. Even though mortgages, the processes related to them and the regulation of them changed quite a bit in recent years, mortgage misconceptions still persist. I … [Read More...]

choosing a real estate agent

How You Should Choose an Agent.. Or Not Choose One

One thing that consistently aggravates me is is use of percentages in choosing an agent. This article explains why...and to anyone I offend I apologize. When you are interviewing agents to sell your home, sometimes agents like to boast how they sell homes for X% more than the average agent, or in … [Read More...]

How Realtors need to use technology to stay competitive

How Realtors Need to Use Technology to Stay Competitive

As a seasoned Realtor, you know all the tricks in the book. You know how to rearrange furniture to make a room feel bigger and what color paint a front door needs to really pop. And you know all this because you've been doing it for a long time, right? According to the National Association of … [Read More...]

The San Francisco Housing Crisis

The San Francisco Housing Crisis 2014

The San Francisco Bay Area has recently seen a new population surge on the heels of surging tech sector job growth.  With the lack of new housing construction to keep up with the pace, housing affordability has plummeted and the Bay Area has renewed its reputation as the U.S.’s least affordable ma … [Read More...]